What is PageRank?
Last Updated: November 19th, 2013
By Adam Bilter
PageRank is the number that Google assigns to each website and even each website page within its index, on a scale of 0 to 10,
to display its algorithm's calculated assessment of the overall importance of the site and even how it would rank in search
results. The PageRank algorithm is named after Google founder, Larry Page. The actual definition of pagerank according to
PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the
website is. The underlying assumption is that more important websites are likely to receive more links from other websites.
The days of trying to fool Google's algorithm by building high quantities of links are long gone. Recent Google algorithm
updates determine pagerank, not only by the quantity of links, but more importantly, the quality of links. Simply put,
a link to your site from a PageRank 5 site has more weight than a link to your site from a PageRank 4 site. The actual
algorithm is quite complex. However, the bottom line is that the higher the PageRank of your site, the better it should rank
in search results, when compared to similar sites.
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Google only updates PageRank once every once in a while, typically once every 3 to 4 months. Here is a list of the latest updates: