5 Steps to Improving your SEO!!
Last Updated: May 11th, 2021
By Anthony Eaves
1. Content is king.
Having quality and relevant content on your website is the number one thing that will help your ranking. The quality content that is created specifically for your site visitors will increase traffic to your site and increase the overall authority that your site has. Your site can increase it's authority with backlinks to other relevant sites with higher authority.
Think like your customer. What keywords are they going to be searching for? Placing those keyword phrases in your landing page will boost your ranking as well.
Adding keywords to your page URL, page title, and in headings such as h1 or h2 tags will improve your ranking. However, you don't want to use the same keywords repeatedly. Readability and usability are also key factors when choosing keyword placement.
The content on your webpage is what is going to influence your search engine rankings the most, given what was stated above about headings, URL, and page title. You always want to create your page for the user with SEO in mind but never sacrifice a user for SEO. Using bold and italics in headings can be a good thing to highlight these keyword phrases.
2. Updated content regularly.
Since your content influences your search engine ranking, it is a good practice to update it regularly. Updated content indicates that your site has a high level of relevancy. It is good practice to update your content semesterly.
Each page of your website contains space between the "head" tags to insert metadata. Metadata is information about the content of your web page(s). It is crucial to include metadata when designing your website.
The page titles displayed at the top of the browser window is where you will find the title metadata. It is also the headline within search engine results. Being the most important metadata on your page, it is a good idea to craft this carefully.
Description metadata can be thought of as your site's window display. It's the textual description that a browser might use in your page search return. It is a concise and appealing description of what is contained on the web page. It's goal is to encourage people to enter. Two full sentences usually is what good metadata consists of. A search engine might not always use meta descriptions, but it is good practice to at least give them the option.
Keyword metadata is hardly ever used to organize search engine rankings. Since you already know your keywords, it only benefits you to add them into your keyword metadata. A variety of phrases will work just fine. A general rule is to keep it between 3-7 phrases and each phrase consisting of 1-4 words. A good example would be "lead generation".
4. Have a link-worthy site
Create relevant links within the content of your site. For example, instead of "click here" links, you could try having the name of the destination. "Click here" has no search engine value beyond the attached URL. "Action-Leads Information" is rich with keywords and will improve your search engine rankings. It will also improve the search engine rankings for the page you are linking to. Linking keywords by adding descriptive links, it will improve SEO and add value to your site visitors, including those who are using screen readers or have disabilities.
5. Using alt tags
It is good practice to always describe your visual and video media using alt tags also known as alternative text descriptions. What they do is allow search engines to locate your page which is crucial - especially for those that use screen readers or text-only browsers.
These are only few of many methods to improve your search engine ranking.