What is SEO?

Last Updated: December 11th, 2013
By Adam Bilter

SEO is Search Engine Optimization. In general, it is the process of optimizing your site to achieve better ranking in the search engine results page (SERP) that you are targeting. We have found that there are three important parts to an effective SEO campaign. Those parts are on-page optimization, off-page optimization, and reporting. No one part is more or less important than the others so you would be well advised to focus on all three.

On-Page Optimization:
On-page optimization is the process of making sure that the actual code and content on your site is well optimized. This includes ensuring that your site has the proper title tags, description tags, and unique content. It is also important to properly structure your data as well so that it is easy for the search engines to read the data.

Off-Page Optimization
Off-page optimization is the process of building external links to your site. The best way to do this is to get actual links to relevant pages of your site as the result of true publicity, actual link exchanges with niche appropriate and industry related sites, and to get listed in all the major social media sites and directories.

Reporting
Reporting is important because if you don't know how your site is doing over time, you can't measure the results. This makes it very difficult to determine where your next step might be. There are many free tools like Google webmaster tools, and Google analytics, that you can use to help determine if your site structure is sound, and if your off page optimization is going well.

Overall, it is important to have a well thought-out plan when approaching your SEO campaign. An effective campaign will focus on on-page optimization, off-page optimization, and reporting. If this seems like a daunting task, don't worry. We can help. Feel free to contact us about your campaign needs.